CASA YEN LLC

Casa Yen is a wellness and education platform built around cyclical health, hormones, and body awareness. My work encompassed a full redesign of their visual ecosystem: identity systems for three flagship programs, social media assets, landing pages, email marketing campaigns, CRM architecture, community platform management, and automation workflows.

The part that mattered most was the program identities. Each one built from a distinct conceptual foundation.

Venus demanded a mythology. The program sits at the intersection of the feminine, the erotic, and the astrological, so I researched every historical representation of Venus I could find: the Rose of Venus, the geometric pattern traced by the planet's own orbit across eight years; the Pentagram of Venus; sigils; the classical female symbol. Rather than choosing just one, the identity holds all of them. An animated sequence that cycles through each symbol in turn, like a rotating archive of a single idea across centuries.

The palette is a night sky: deep black and dark blue, speckled with grain and star flares. Nothing here is decorative. Every element was chosen because it belongs specifically to Venus, not to wellness in general.

Vórtex is built around transformation through immersion: the body as something to be entered, understood, and emerged from changed. The visual language follows that logic directly: horizontal bands of color thrust through a dark background like light breaking through matter. A directional force. Something moving. Something arriving.

The grain and texture of the overall aesthetic keeps it from feeling digital or clean. This is a program about the body, and the design needed to feel physical.

Órbita is the entry point into the ecosystem. Lighter, more accessible, more colorful. Where Venus and Vórtex pull inward, Órbita opens outward. A path rather than a plunge.